Bryan Lee

Bryan Lee (BID(Hons) 2010)

Monash alumnus Bryan Lee (BID(Hons) 2010) is well on his way to making his dream career a reality.

Since completing his Bachelor of Industrial Design, Bryan has started work in Ford Australia's Visualisation Department and in October won the VACC’s Target 2020 ‘Design the Car of the Future’ competition.

VACC Target 2020 is an annual automotive design competition for Victorian secondary and tertiary students who show talent in design, model-making and theoretical analysis.

Bryan won the tertiary design category with his ant-inspired Aid Necessities Transporter (ANT), a vehicle designed to take supplies to areas struck by natural disasters.

His vehicle is designed to quickly carry emergency supplies and temporary housing to people in need.

Bryan always knew he wanted to be a designer but it was not until the final year of his degree that he decided on his career path.

“My final year project made me realise the importance of creating photorealistic images that truly express the design itself.

"I found this exercise very enjoyable and challenging and I am glad that I am now able to continue it in my career at Ford,” he said.

Bryan’s role at Ford requires him to work very closely with the marketing and design departments to help visualize models of designs into high quality commercial media such as images and animations.

The designs Bryan produces are used in presentations, brochures, posters, websites and TV commercials.

With the job at Ford, Bryan has realised his first career goal, which was to start work in an automotive company and experience how the design industry works.

The experiences he gains there will help him in any future endeavours, including realising his ultimate goal of working in the entertainment industry.

From the beginning, Monash was on the top of Bryan’s list of places to study and after seeing the quality of work produced by Monash graduates and the enthusiasm of the teaching staff, the decision was easy.

In addition, Monash's Industrial Design course is the only course in Australia to offer transport design as a fourth year studio specialisation.

Bryan said winning the Target 2020 competition and his work at Ford have been two of the high points of his career so far but nothing beats seeing his designs out in public.

“Seeing my work appreciated by the public assures me that I am in the right career,” he said.

Bryan’s advice to aspiring designers is to always design with a mindset of solving a problem and “make sure you love what you are designing because in the end, after all the blood, sweat and tears, you want something you are proud of.”

With his talent and professionalism Bryan’s dream to work in the entertainment industry will fast become a reality.